Welcome to Varoosh Sports Partnerships. We are a dynamic and professional specialist Sports Marketing Agency based in the United Kingdom. From a one-off consultation to ongoing project management, and from sponsorship search and acquisition to marketing, PR and activations, we are a team of dedicated Solution Finders who are devoted to helping brands tell their stories through the powerful and evocative world of sport.
We work with our clients to gain a thorough understanding of their past, present and future plans and how a partnership will help them achieve those goals while still staying true to their existing brand values. Once we have understood what the brand stands for, and what its values are, we will then set about finding potential partners who we believe will be a bold feature in the next chapter of the brand story. We will work through all stages of negotiations right up to the contractual stage.
However, our work doesn’t stop as soon as the ink has dried on the contracts! In fact, in many ways, that’s when the real fun begins. There are so many aspects of a modern commercial partnership that need managing and delivering upon. We will liaise with both parties and ensure that all expectations are met in a professional and timely way. We will also work with both parties to conceive and/or manage activation programs which further engage potential customers and maximise the potency and effectiveness of the partnership.
Throughout the entire duration of the partnership, whether that is just a single event or a multi-year commitment, we will work hard to make sure that both parties get the maximum benefit from the partnership. To do this we need to keep both sides informed and, in order for this to happen, we conduct regular reviews both during and after the partnership. Of course, we will measure the performance of the partnership against whatever metrics are asked of us. And as well as that, we always to make sure that our clients’ happiness extends beyond the balance sheet!
We deliver a range of services to both rights holders and brands/companies which provide an end to end experience for our clients. Whether you are searching for full program development, implementation and management, or help with one specific part of the process, we will be happy to help you fill in the missing chapters of your story.
From athletes to championships, and from local to global, Varoosh Sports Partnerships will work with you to research, approach and secure commercial partners which will not only bring great value but also great opportunities to maximise your brand.
With extensive experience of all aspects of commercial sporting partnerships, Varoosh Sports Partnerships are happy to help you maximise the potential of your project, whether it is a one-off consultation or a retained work arrangement.
With decades of experience of managing elite-level sporting properties, Varoosh Sports Partnerships can provide a full-spectrum management service to help make sure that your project is delivered trouble-free and with the utmost professionalism.
In conjunction with our expert partners, Varoosh Sports Partnerships can offer a full range of services – including both traditional and new media and online platforms – to create maximum impact and media coverage for your projects.
In a world where content is increasingly important, Varoosh Sports Partnerships offers content creation services ranging from a simple brochure all the way up to broadcast quality, bespoke audio-visual materials to truly delight and engage.
We count ourselves lucky to have worked with some of the world’s most exciting sporting properties. While a few words never really do justice to the satisfaction gained from helping our clients, please click on any of the images below to find out more about how Varoosh Sports Partnerships was able to contribute to their brand story.
The latest news about Varoosh Sports Partnerships along with exclusive features, interviews and content.
Getac today announces it has partnered with 28 year-old VW
UK-based sports marketing agency, Varoosh Sports Partnerships (formerly SMINT Sports
We are a passionate team of dedicated sports fans who are committed to bringing your brand story to life by leveraging the immense power of sports partnerships.
(CLICK ON THE IMAGES TO VIEW PROFILES)
A large part of Simon’s career history has been built around the idea of conveying ideas and concepts in such a way as to appeal to, and be understood by, the greatest number of people possible. While the medium may vary, the idea is always the same; to use whatever art-forms are most appropriate and effective to get the message across.
Simon is also a very keen sports fan and innately understands that sport offers communication on a great many levels. Beyond the superficial competition lie a multitude of interconnected stories. This understanding of the power of message available through the sporting platform, and the ability to harness that power, is where Simon’s particular strengths lie and his unique contribution to Varoosh Sports Partnerships clients.
A lifetime spent in the pursuit of excellence and high performance in motor sport and business has moulded Richard into a globally recognised professional speaker, event host and business coach. For the past 14 years he has worked as a professional international keynote speaker for many of the world’s leading companies specialising in the subjects of Teamwork, Leadership and Change. He is also a much sought after event and conference compère and business day facilitator.
In the ultra competitive world of Formula 1 motor racing, he worked for the McLaren, Arrows and Williams Teams in senior commercial roles. He also held the role of main board Director of the TWR Jaguar Team, winners of the classic Le Mans and Daytona 24 hour races and latterly he was the overall Administrator of the British Touring Car Championship. He has worked closely with racing greats such as Niki Lauda, Alain Prost, Ayrton Senna and Michael Schumacher and in his career he has raised in excess of $160 million dollars worth of sponsorship. It is this world-class experience and in-depth knowledge of Formula 1® that makes Richard an invaluable member of the Varoosh Sports Partnerships team.
As a result, Marion’s expertise covers all aspects of motorsport from writing detailed Championship Regulations to logistics, planning and complete budget forecasting for UK and events overseas and from marketing and communications to complete event planning for hospitality and customer events. Working within a major manufacturer, Marion has also been fully trained in company compliancy. Marion is also a steward for Porsche Club Motorsport, is heavily involved in Porsche race car sales, oversees the Parts and Technical Operations for the Carrera Cup Great Britain and has extensive technical knowledge of race cars. Her role as Head of Projects at Varoosh Sports Partnerships is a pivotal one which allows us to take on large-scale projects (not just in motorsport) with the knowledge that those projects will be in the best of hands.
If your brand or property has a story to tell and you think we can help you then we would love to hear from you. Give us a call or send us a message using the form below and we'll get back to you as soon as we can.