Welcome to Varoosh Sports Partnerships. We are a dynamic and professional specialist Sports Marketing Agency based in the United Kingdom. From a one-off consultation to ongoing project management, and from sponsorship search and acquisition to marketing, PR and activations, we are a team of dedicated Solution Finders who are devoted to helping brands tell their stories through the powerful and evocative world of sport.

The Three Pillars

Of How We Work.



We work with our clients to gain a thorough understanding of their past, present and future plans and how a partnership will help them achieve those goals while still staying true to their existing brand values. Once we have understood what the brand stands for, and what its values are, we will then set about finding potential partners who we believe will be a bold feature in the next chapter of the brand story. We will work through all stages of negotiations right up to the contractual stage.



However, our work doesn’t stop as soon as the ink has dried on the contracts!  In fact, in many ways, that’s when the real fun begins.  There are so many aspects of a modern commercial partnership that need managing and delivering upon.  We will liaise with both parties and ensure that all expectations are met in a professional and timely way.  We will also work with both parties to conceive and/or manage activation programs which further engage potential customers and maximise the potency and effectiveness of the partnership.



Throughout the entire duration of the partnership, whether that is just a single event or a multi-year commitment, we will work hard to make sure that both parties get the maximum benefit from the partnership.  To do this we need to keep both sides informed and, in order for this to happen, we conduct regular reviews both during and after the partnership.  Of course, we will measure the performance of the partnership against whatever metrics are asked of us. And as well as that, we always to make sure that our clients’ happiness extends beyond the balance sheet!

You miss 100 percent of the shots you don’t take.

— Wayne Gretzky —

What We Do

We deliver a range of services to both rights holders and brands/companies which provide an end to end experience for our clients. Whether you are searching for full program development, implementation and management, or help with one specific part of the process, we will be happy to help you fill in the missing chapters of your story.

Sponsorship Programs

From athletes to championships, and from local to global, Varoosh Sports Partnerships will work with you to research, approach and secure commercial partners which will not only bring great value but also great opportunities to maximise your brand.

What we offer
  • Sponsorship Search
  • Competitor Research
  • Contract Negotiations
  • Program Delivery Assistance

Project Consultation

With extensive experience of all aspects of commercial sporting partnerships, Varoosh Sports Partnerships are happy to help you maximise the potential of your project, whether it is a one-off consultation or a retained work arrangement.

What we offer
  • Maximising ROI
  • Project Activation
  • Stakeholder Engagement
  • Project Effectiveness Assessment

Project & Event Management

With decades of experience of managing elite-level sporting properties, Varoosh Sports Partnerships can provide a full-spectrum management service to help make sure that your project is delivered trouble-free and with the utmost professionalism.

What we offer
  • Project Planning
  • Project Delivery
  • Obtaining Licenses and Permissions
  • Post-event Analysis

Marketing, PR & Activations

In conjunction with our expert partners, Varoosh Sports Partnerships can offer a full range of services – including both traditional and new media and online platforms – to create maximum impact and media coverage for your projects.

What we offer
  • Social Media Campaigns
  • Unique Activation Concepts
  • Customer Experience Impact Studies
  • Extensive Press and Media Contacts

Content Creation

In a world where content is increasingly important, Varoosh Sports Partnerships offers content creation services ranging from a simple brochure all the way up to broadcast quality, bespoke audio-visual materials to truly delight and engage.

What we offer
  • Graphic Design
  • Photography
  • Video
  • Website/Social Media pages

Are you ready to start a conversation?

Get in Touch


Sports serve society by providing vivid examples of excellence.

— George F. Will —

Our Clients

We count ourselves lucky to have worked with some of the world’s most exciting sporting properties.  While a few words never really do justice to the satisfaction gained from helping our clients, please click on any of the images below to find out more about how Varoosh Sports Partnerships was able to contribute to their brand story.

Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.

— Johann Wolfgang von Goethe —


The latest news about Varoosh Sports Partnerships along with exclusive features, interviews and content.

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Meet The Team

We are a passionate team of dedicated sports fans who are committed to bringing your brand story to life by leveraging the immense power of sports partnerships.

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The people behind the name



Managing Director

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Creative Director

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Special Projects/F1® Consultant

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Head of Projects

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Varoosh Sports Partnerships Limited, 109 Northcott, Bracknell, Berkshire, RG12 7WS UNITED KINGDOM

Get In Touch

If your brand or property has a story to tell and you think we can help you then we would love to hear from you. Give us a call or send us a message using the form below and we'll get back to you as soon as we can.


If you have everything under control,
you’re not moving fast enough.

— Mario Andretti —
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