Varoosh Sports Partnerships appointed by Circuit of Wales as sponsorship agency for the British Grand Prix of MotoGP™


UK-based sports marketing agency, Varoosh Sports Partnerships (formerly SMINT Sports Group), has been appointed by British Grand Prix of MotoGP™ rights holder The Circuit of Wales as an expert partner providing sponsorship and partnership acquisition for the UK round of the MotoGP™ World Championship; the British Grand Prix.

MotoGP™ is not only regarded as one of the most exciting and competitive forms of motorsport, but is also the pinnacle of two-wheel racing worldwide with a growing fan base in the UK and a massive global audience. The British Motorcycle Grand Prix is steeped in heritage and is a cornerstone of the British motorsport calendar. Hosting British MotoGP™ is a supreme accolade for The Circuit of Wales and the new August Bank Holiday weekend date for the race underlines the promotional opportunities associated with the British motorsport classic.

The opportunity to work with the British Grand Prix of MotoGP™ promoter represents a great opportunity for Varoosh Sports Partnerships. The three-year agreement (2017 – 2019) covers all elements of sponsorship; acquisition, official partners and programme activation.

Nigel Mihell, Managing Director of Varoosh Sports Partnerships commented: “We are delighted to have been appointed by British MotoGP as an expert partner to support The Circuit of Wales. MotoGP is the pinnacle of motor cycle racing and as such, it offers businesses an amazing opportunity to build an association with a global sporting event and engage with its global fan base. We know how well thought out and executed sponsorship campaigns can connect brands with their respective target audience. We are hugely excited and are looking forward to assisting in the development and success of this milestone event.”

Martin Whitaker, CEO of The Circuit of Wales, said: “Varoosh Sports Partnerships have a proven record in the sponsorship field and the energy and creativity they have presented is very impressive. We saw some fantastic ideas coming forward supported by Varoosh Sports Partnerships’ standing in the market place, their enthusiasm and their vision. We look forward to working with them.”

The Circuit of Wales is located on the edge of the Brecon Beacons National Park immediately to the north of Ebbw Vale. The £425m development covers 830 acres and represents the most significant capital investment programme in motorsport, leisure, automotive, exhibition and cultural infrastructure in the UK in the last 50 years.

2017 British Grand Prix of MotoGP™ tickets are on sale at:
21 November 2016

Notes to editors:

  • MotoGP™ reaches nearly 300 million households worldwide and is broadcast live in over 200 countries
  • In the 2015 season MotoGP™ attracted 2.7 million spectators to the 18-world-wide grand prix and average crowds of nearly 151,000 – a record in the 68 year history of grand prix motorcycle racing

Posted on January 23, 2017 in News

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